Brief your product so AI video gets it right

AI video copies whatever it's shown and guesses the rest. A wrong guess about how a product opens, pours or folds ruins the shot, and the clips are the expensive part. So Genien learns the product before it makes anything, and every idea, frame, clip and check follows the brief you approve.

None of the 15 AI ad tools we reviewed asks how a product is used. That question is where most AI product shots go wrong.

Paste the link to your product page. Most store pages we tried took under 10 seconds to read, photos included. Some sites refuse automated reading, Amazon among them. When that happens the app says so, and you describe the product and add photos instead.

• Clean views of the product as it looks today: the front, the side or back, and the label up close.
• The product in a hand, so the model learns its size.
• The product in use, if your page has it.
• If it folds, opens or changes, one photo of each state. Genien finds them and gives them to every frame of the change.

Genien picks up to three clean views on its own and leaves out infographics, collages and room scenes, because models copy their text and clutter.

• How the product is used, step by step.
• Who it's for and where it's used.
• What it must never look like, such as a lid that comes off when it shouldn't.
• Whether the packaging on your page is current. Old packaging in a photo becomes old packaging in the ad.

The brief is short on purpose: what the product is, how it's used, what to show and what to avoid. With it comes a registry of what the product may claim. Every word of every ad is checked against it, and anything that breaks it is shown before you make or publish anything.

If a claim needs evidence, such as a health or results claim, keep it out of the registry until you have it. The Acceptable Use Policy has the full list.